Styleframes for pitch
In production Styleframe
Description
Piece developed at Shango Films.
Styleframes developed in two days.
Duration of the project: Two weeks.
For this mapping the idea was to tell an everyday story using the Microsoft and Office tools that make us easier the daily work.
I had the idea that the narrator for this mapping could be a “user” who uses Windows as a big touch dispositive and could tell only with his hands the different moments of his day, at the office, planning his vacations and travelling inside the Microsoft world.
It was really interesting to imagine the interaction of these programs that we use every single day, in a new environment, organized by the mapping structure. They were introduced into this tridimensional world acquiring a new meaning to create an experience that enhances the characteristics and the virtues of the pack.
For this project I was in charge of the art direction, the whole show and I directed specifically: The Journey to the Desk, Word, Excel, Power Point and Explorer.
Role
Director / Art Director
Credits
Direction:
Ramiro A. Fernandez
Nicolas Duce
Cordination:
Rocío Pérez Lascano
3D Leader:
Diego Diéguez
3D Artist:
Paolo Giordana
Juan Manuel Vapore
Nahuel Moreno
Mateo Amaral
Maximo Ponz
Composition / Motion Graphics:
Nicolás Houghton
Fernando Calvi
Julián Giulianelli
Produccion:
Francisco Pascual
Gabriel Schenone
Martín Paz
Software
3dsmax / After Effects / Photoshop